Case Study
Amplifying the Impact of NGOs in Social Welfare
Challenge:
In the non-profit sector, credibility and awareness are crucial for scaling impact and securing support from stakeholders. Our goal was to position Akshaya Chaitanya as a leading force in eradicating hunger and driving social change by showcasing their initiatives and leadership through strategic media outreach.
Strategy & Execution:
Government Recognition & Social Impact: We secured high-impact coverage in The Free Press Journal, highlighting Maharashtra Chief Minister Eknath Shinde’s inauguration of Akshaya Chaitanya’s hunger relief initiative. This not only boosted credibility but also showcased the NGO’s alignment with government efforts.
Leadership Spotlight: We positioned Vikas Parchhanda, CEO of Akshaya Chaitanya, as a visionary leader in the fight against hunger, securing an in-depth feature in Life Beyond Numbers. This humanized the organization’s mission and highlighted the real-world impact of its programs.
Through our PR strategy, we emphasized:
The urgent need for hunger relief initiatives in urban India
The role of Akshaya Chaitanya in community welfare
How corporate and government partnerships can drive large-scale social impact
Results:
Enhanced NGO credibility, leading to increased visibility and support from policymakers, donors, and the community.
Established key leadership voices in the social sector, strengthening advocacy efforts.
Boosted engagement, creating momentum for further expansion of hunger relief initiatives.
Our strategic PR efforts have proven that impact-driven storytelling can elevate NGOs, helping them gain the recognition and support they need to drive lasting social change.
