Case Study
Strengthening Brand Presence in the Logistics Sector
Challenge:
The logistics industry is evolving rapidly, with businesses facing challenges in supply chain optimization, last-mile delivery, and international shipping. Our goal was to position Rapid Delivery and Translink Express as trusted logistics partners through strategic PR and media placements.
Strategy & Execution:
Rapid Delivery: Positioned as an innovator in e-commerce logistics and supply chain solutions by securing a detailed feature in YourStory, highlighting its impact on Mumbai’s growing e-commerce ecosystem.
Translink Express: Established as an authority in international courier services, particularly for students and professionals relocating abroad. We secured coverage in The Financial Express, addressing the pain points of excess baggage costs and the need for reliable logistics solutions.
Through in-depth media engagement, we helped these brands shape conversations around:
The future of e-commerce logistics & last-mile delivery
The role of reliable courier services in international relocations
Trends in cost-effective & efficient supply chain management
Results:
Increased brand credibility in the competitive logistics market.
Stronger consumer trust & industry positioning through relevant media narratives.
Boosted visibility among key stakeholders, including businesses, students, and frequent travelers.
Our logistics PR expertise ensures that brands in courier, freight, and e-commerce logistics get the recognition they need to stand out in a fast-paced industry.
