Case Study
#37forecosac- An awareness campaign for Ecosac
In 2018, we strategized and executed a groundbreaking campaign for Ecosac, an eco-friendly brand of bags. During Maharashtra’s plastic ban, through the #37forecosac initiative, we got people to exchange 37 plastic bags for an Ecosac bag, with collected plastic converted into polyfuels by an NGO.
This innovative PR and social media campaign gained swift traction, earning coverage from top-tier media outlets, including CNBC Awaaz, Economic Times, Mid-Day, CNBC, and Hindustan Times.
Case Study
Brewing Success for Mittal Teas
Challenge: Mittal Teas, a legacy brand, aimed to reinforce its position as a premium tea connoisseur while educating audiences about its rich heritage and health benefits.
Strategy & Execution:
- Secured features in leading lifestyle and business publications like Curly Tales, ABP Live, and Hospibuz.
- Highlighted the brand’s journey from a Delhi confectionery to an internationally recognized tea brand.
- Positioned Mittal Teas as an expert in premium tea varieties and wellness trends
Results:
- Increased brand visibility among tea enthusiasts and health-conscious consumers.
- Strengthened Mittal Teas’ reputation as a curator of India’s finest teas.
- Established credibility through thought leadership and media presence.
