Case Study
Establishing Thought Leadership in IT & Tech
Challenge:
The rapidly evolving IT and tech landscape demands strong thought leadership and media visibility. Our goal was to position emerging and established tech brands as industry pioneers by securing high-impact media placements and engaging storytelling.
Strategy & Execution:
Techindo: Amplified its expertise in serverless computing through a feature in CXO Today, highlighting its role in driving faster innovation and cost efficiencies.
Exalogic: Positioned as a leader in innovation-driven IT growth, securing media exposure in DQ Channels, underlining its approach to scalable, technology-led transformation.
TorcAI & BrandIntelle: Enhanced their credibility in ad-tech and marketing intelligence by coordinating media efforts in the IT & Infosecurity domain, securing coverage in industry-relevant platforms.
Through direct collaborations with leading journalists and editors, we navigated industry-specific narratives, ensuring our clients’ insights resonated with the right audience.
Results:
Enhanced credibility & industry authority for IT and tech brands.
Strengthened visibility among key decision-makers, investors, and tech communities.
Positioned clients as thought leaders, driving engagement and business growth.
Our expertise in tech PR and media relations ensures that innovators in IT, cybersecurity, and digital transformation get the recognition they deserve.
