Case Study
Branding, Marketing & Advertising industry in the Limelight
Challenge:
In a competitive industry where branding, creative strategy, and advertising play a crucial role in business success, our goal was to position Equitor, Makani Creatives, and Green Chutney as industry leaders through strategic media placements.
Strategy & Execution:
Equitor: Established as a thought leader in brand strategy and business transformation through an exclusive feature in The Financial Express, where Ramesh Jude Thomas shared deep insights on brand evolution and leadership.
Makani Creatives: Highlighted as a powerhouse in creative advertising, securing coverage in:
Economic Times Brand Equity, featuring Berger Paints’ Diwali campaign, which emphasized inclusivity through color blindness awareness.
Campaign India, for Mochi’s Raksha Bandhan campaign, showcasing an unconventional take on sibling relationships.
Adgully, announcing their Lavie account win for the second consecutive year, reinforcing their expertise in fashion and lifestyle advertising.
Through targeted media engagement, we shaped conversations around:
Brand strategy as a business growth driver
Creativity and inclusivity in advertising
Consumer engagement through impactful campaigns
Results:
Enhanced brand credibility for our clients within the branding, advertising, and creative industries.
Established key leadership voices in the media, strengthening industry authority.
Amplified brand narratives, leading to increased visibility and stakeholder engagement.
Our strategic PR efforts ensure that branding consultancies, creative agencies, and advertising firms receive the recognition they deserve, positioning them as pioneers in their fields.
