Leave a Commenton Crisis Management in the Digital Age: Dos and Don’ts
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February 5, 2025
In the fast-paced world of public relations (PR), crises can emerge unexpectedly, threatening to tarnish an organisation’s reputation in moments. A single negative social media post, a poorly received campaign, or a product recall can…
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February 5, 2025
Artificial intelligence (AI) is reshaping the public relations (PR) industry, offering tools and insights that streamline processes and enhance results. From automating repetitive tasks to analyzing vast amounts of data, AI is proving to be…
Leave a Commenton From Press Releases to Podcasts: The Evolution of Media Outreach
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February 3, 2025
Media outreach has completely transformed over the past few decades, reshaping how brands and businesses connect with their audiences. Remember when it was all about formal press releases sent out to journalists and hoping for a…
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